Change to the contents of the campaign for FY2024

・Open to U.S. residents aged 18+.

Minors under 18 are able to participate with parental consent.

※In Indiana and Mississippi, residents under 21 need parental consent.

・Campaign Period

・Post your Video on Instagram.
Begins at approximately 12:00 AM Pacific Time (“PT”) (California time) on October 15, 2024 and ends at approximately 11:59 PM PT on December 15, 2024.

・ Submit your Video Directly through Churu Video Uploader.
Begins at approximately 12:00 AM Pacific Time (“PT”) (California time) on October 15, 2024, and ends at approximately 11:59 PM PT on December 15, 2024.

・To submit a video for consideration through Instagram:

・Publicly post eligible video from your personal Instagram account during the submission period described above and tag the post with #MeowForChuru

・Videos must stay publicly visible on Instagram through March 2025 to remain in consideration. Only videos posted to the main feed of your Instagram account or as an Instagram Reel will be considered. No Instagram Stories and no still photos.

・To submit a video for consideration through our Churu Video Uploader

・Visit https://usa.uploader.movie/ and follow the instructions to complete the participant form, upload your video, agree to the campaign terms, and submit your submission during the period described above.

・SUBJECT TO COMPLETE TERMS HERE（Churu Casting Campaign Terms）

・Casting campaign conducted by: Inaba Foods (USA) Inc., 19191 S Vermont Ave Ste 1050, Torrance, CA 90502

Content

We’re looking for scenes of your cat playing and various kinds of cute cat videos. If your video is selected, we may feature it in a commercial, on our YouTube channel, or in other INABA advertising materials.

Things to Bear in Mind When Submitting Content

・Only submissions featuring a cat that you own or that is otherwise living with you in your home will be accepted.

・Videos submitted to us are subject to publication. Please make sure that neither the cat owner nor family members or other individuals are identifiable in the video.

・Videos should not be filmed in readily identifiable public places. Locations such as your own home or out for a walk are fine.

・Open to U.S. residents aged 18+.
Minors under 18 are able to participate with parental consent.
※In Indiana and Mississippi, residents under 21 need parental consent.

・Your Video must be entirely your own original creation. You must own all right, title, and interest in it and it must not misappropriate, violate, or infringe upon the rights of any third party or violate any applicable law or agreement to which you are a party.

・Do not include any recognizable trademarks or branded products in your video, except for those of INABA. (Your video can – but does not need to – feature Churu products or mention the CHURU name/trademark.)

・Only videos are permitted. Still photos will not be considered.

・Your video must be suitable for presentation in a public forum and must otherwise comply with the Casting Campaign Terms, below（ Requirements to Participate）.

Use of Submitted Videos

Inaba Foods (USA) Inc., their affiliated companies, and the other Licensees (as identified in the Casting Campaign Terms) may use the submitted videos in INABA advertising efforts, which may include use of the video or images from the video in a Churu commercial, in magazines, on the Web, on out-of-home advertisements, and on a Facebook page or other social media.

By submitting a video, you grant us a broad license to re-use it for our own advertising and other purposes and, if your video is selected, agree to sign additional documents to this effect. Please see the Casting Campaign Terms for complete details.

Agreement to Casting Campaign Terms

By submitting a video through our Churu Video Uploader or by posting a video on Instagram and using the #MeowForChuru hashtag, you agree to the Casting Campaign Terms below.

【Churu Casting Campaign Terms】

■Overview of Campaign

We’re looking for cats to appear in Inaba Foods (USA) Inc. Churu commercials.

Shoot a video of your cat(s) and submit it for our consideration by posting it on Instagram with the hashtag #MeowForChuru or through Churu Video Uploader (https://usa.uploader.movie/). If your video is selected, we may feature it in our INABA-PETFOOD online video content, and/or in other INABA-PETFOOD advertising.

If you’d like to participate, please read these Churu Casting Campaign terms and conditions (“Terms”) and submit or post your video during the Campaign Period (defined below). When you post your video on Instagram with the hashtag #MeowForChuru or submit it through Churu Video Uploader together with the consent form, you are deemed to have consented to these Terms.

Participation in this casting campaign provides only an opportunity for your video to be considered for possible inclusion in a Churu commercial or other INABA-PETFOOD advertising. Participation is not a guarantee that any video will be selected for use in our advertising efforts. Each participant understands and agrees Inaba Foods (USA) Inc.. and our parents, subsidiaries, affiliates, and representatives (collectively, “INABA-PETFOOD”) have the right – in their sole and absolute discretion – to select or reject any video we choose for further consideration for inclusion in a commercial (or use in other INABA-PETFOOD advertising materials/campaigns) or to select no videos from this casting campaign for inclusion in any of our advertising.

■ Campaign Period

Begins at 12:00 AM Pacific Time (“PT”) (California time) on October 15, 2024, and ends at 11:59 PM PT on December 15, 2024 (“Campaign Period”) (scheduled).

■ Requirements to Participate

For your video to be considered for use in this campaign, you and your video must meet all of the following requirements (all as determined by us in our sole discretion). NOTE THAT YOUR VIDEO CAN – BUT DOES NOT NEED TO – FEATURE CHURU PRODUCTS OR MENTION THE CHURU NAME/TRADEMARK, AND THAT FEATURING CHURU PRODUCTS WILL NOT HEIGHTEN THE LIKELIHOOD OF YOUR VIDEO BEING SELECTED.

• You must be the owner of the cat(s) featured in your video (or the cat(s) must reside in your home).

• Open to U.S. residents aged 18+.

• Minors under 18 are able to participate with parental consent.
※In Indiana and Mississippi, residents under 21 need parental consent.

• The video must have been recorded in your home or in a public place that is not readily identifiable.

• The video must be shot by the applicant himself/herself.

• If you choose to post your video to Instagram, you must have your own Instagram account and comply with all terms and policies applicable to your use of such third party’s social media platform.

• You must post your video publicly on your personal Instagram account with the hashtag #MeowForChuru or submit it through Churu Video Uploader together with the consent form during the Campaign Period and must be and remain visible to INABA-PETFOOD through [date].

• The video must not show, depict, or otherwise include human subjects who can be identified, including you, any member of your family or household, and other individuals.

• The video must not have been previously published or submitted in any other promotional program, provided that previous publication of some or all of a video on a participant’s personal social media is acceptable.

• The video must not contain any subtitles or background music.

• Videos that contain any of the following elements are ineligible and will not be considered:

● Actions that obstruct the operation of this campaign

● Plagiarism of the works of others

● Threatening or harassing content, or content damaging to any third party

● Defamation or damage of the good name or credit of others

● Violation of the copyrights or other intellectual property of others

● Violation of the property, privacy, or rights of publicity/likeness of others

● Inclusion of obscenity, or any content/materials that are sexually explicit, profane, violent, hateful, or derogatory of any ethnic, racial, gender, age, or religious group, or of any sexual orientation, national affiliation, disability

● Provision of information for commercial purpose, advertising, public relations, or commercial solicitation unrelated to Churu. Do not include any recognizable products or third-party trademarks/logos in your video, except for those of Churu and INABA-PETFOOD.

● Actions that INABA-PETFOOD judges to be contrary to the aims of this campaign

● Actions that INABA-PETFOOD judges to be malicious or inappropriate

● Other actions commensurate with the above.

■ How to Participate

Please visit the aforementioned campaign site [https://usa.inaba-churu.com/] (the “Campaign Site”) to see how to participate. Please also note that you may submit as many videos as you would like, though please submit the same video only once. Still images will not be considered.
The recommended video size is 1920×1080 horizontal, and the length should be approximately 10 to 20 seconds.

Note that you can perform post-production on your video if you like. However, if we select your video for use in our advertising, we may ask you to submit the original video, to prevent plagiarism and facilitate editing for commercials. For this reason, please be sure not to delete the original, unedited video recording after you submit your video/post it on Instagram. You may also be required to sign additional agreements evidencing the rights you have granted to us to reuse your video (see below). Please understand that if you do not provide the original video recording and sign any required additional documentation, your video may not be featured in any INABA-PETFOOD advertising.

■ Video Selection

Application If your video is selected as a candidate for use in a Churu commercial, you will be contacted sometime beginning around January or February 2025 by direct message (from @inaba_churu) on Instagram or e-mail to your e-mail address specified in the consent form of Churu Video Uploader. Please be sure to follow our official Instagram account so that we can communicate with you. If your video is not selected for use, we will not contact you. INABA-PETFOOD will not respond to inquiries regarding the selection results.

In our communication, we will provide instructions regarding any additional actions you must take in order for your video to remain in consideration, including submitting the original video and signing additional consents/agreements. Please submit the necessary information, including the original video, to Inaba Foods (USA) Inc.. by the specified date set forth in any notification you receive from us.

The selection results will be published by releasing a new CM on the Churu campaign site (https://usa.inaba-churu.com/). We cannot reply to any inquiry about the results.

■ License & Publicity Waiver

By submitting a video, you grant to the INABA-PETFOOD (and our agents, representatives, successors, assigns, and licensees) (collectively, “Licensees”) the irrevocable, sublicensable, absolute, and perpetual right and permission to use, edit, modify, copy, adapt, publish, and exploit your video and other content submitted by you in connection with this campaign or at the request of INABA-PETFOOD (collectively, your “Submission Materials”) and your and your cat’s names, likeness, voice, biographical information, and any other personal attribute or characteristic protectable under applicable law, in any and all media (now existing or hereafter devised) throughout the world, in any language, and in any manner for trade, advertising, promotional, commercial, or any other purposes, without further review, notice, approval, consideration, or compensation beyond the opportunity to be considered for participation in INABA-PETFOOD advertising as part of this campaign. THIS GRANT INCLUDES THE RIGHT FOR INABA-PETFOOD TO INCLUDE SOME OR ALL OF YOUR VIDEO (OR IMAGES THEREFROM) IN ITS ADVERTISING EFFORTS, INCLUDING, WITHOUT LIMITATION, TELEVISION, ONLINE, AND PRINT ADVERTISEMENTS FOR CHURU PRODUCTS.

EACH PARTICIPANT WAIVES AND RELEASES EACH LICENSEE FROM ANY AND ALL CLAIMS THAT HE/SHE MAY NOW OR HEREAFTER HAVE IN ANY JURISDICTION BASED ON “MORAL RIGHTS” OR “DROIT MORAL” OR UNFAIR COMPETITION WITH RESPECT TO THE LICENSEES’ EXPLOITATION OF ANY SUBMISSION MATERIALS WITHOUT FURTHER NOTIFICATION OR COMPENSATION TO THE PARTICIPANT OF ANY KIND, AND AGREES NOT TO INSTIGATE ANY LAWSUIT AGAINST THE LICENSEES, EACH OF THEIR SUBLICENSEES, OR ANY OTHER PERSON IN CONNECTION WITH THIS CAMPAIGN, ON THE GROUNDS OF ANY USE OF THE SUBMISSION MATERIALS OR ANY EVENTS ARISING FROM THE USE OF THE SUBMISSION MATERIALS. IN ADDITION, EACH PARTICIPANT AGREES NOT TO INSTIGATE, SUPPORT, MAINTAIN, OR AUTHORIZE ANY ACTION, CLAIM, OR LAWSUIT AGAINST THE LICENSEES, EACH OF THEIR SUBLICENSEES, OR ANY OTHER PERSON IN CONNECTION WITH THIS CAMPAIGN, ON THE GROUNDS THAT ANY USE OF ANY SUBMISSION MATERIALS OR DERIVATIVE WORKS THEREFROM IN ACCORDANCE WITH THIS LICENSE INFRINGES OR VIOLATES ANY OF PARTICIPANT’S RIGHTS (INCLUDING MORAL RIGHTS).

Each participant hereby acknowledges and agrees that the relationship between the participant and each of the Licensees is not a confidential, fiduciary, or other special relationship, and that the participant’s decision to submit his/her Submission Materials for purposes of the campaign does not place any of the Licensees in a position that is any different from the position held by members of the general public with regard to the Submission Materials, other than as set forth in these Terms. Each participant acknowledges and agrees that no Licensee has now or will have in the future any duty or liability (direct or indirect; vicarious, contributory, or otherwise) with respect to the infringement or protection of the participant’s copyright in and to his/her video or other Submission Materials.

Each participant acknowledges that the Licensees and other participants may have created ideas and concepts contained in their videos (or any materials unrelated to this campaign) that may have familiarities or similarities to his/her own Submission Materials, and that he/she will not be entitled to any compensation or right to negotiate with any Licensee or third party because of these familiarities or similarities. Notwithstanding any custom and practice in the industry to pay an individual for an idea (if any), nothing herein shall create an implied or express contract to compensate participants for their Submission Materials and there is no obligation whatsoever for any Licensee to pay or otherwise compensate a participant for any of his/her ideas or materials in any communications with the Licensee. The Licensees reserve the right to request from a participant at any time proof that participant maintains all necessary rights in their Submission Materials in order to grant the applicable Licensee the rights required herein.

Each participant acknowledges that, with respect to any claim by him/her relating to or arising out of a Licensee’s actual or alleged exploitation or use of any Submission Materials, the damage, if any, thereby caused to him/her will not be irreparable or otherwise sufficient to entitle him/her (or any person claiming by or through him/her) to seek injunctive or other equitable relief, and his/her rights and remedies in any such event are strictly limited to the right to recover damages, if any, in an action at law (provided that nothing in these Terms will restrain a participant’s right under applicable law to seek public injunctive relief in accordance with the dispute resolution procedures set forth below).

YOU REPRESENT, WARRANT, AND GUARANTEE TO INABA-PETFOOD THAT YOU POSSESS THE LAWFUL RIGHT TO SUBMIT THE VIDEO AND ANY OTHER SUBMISSION MATERIALS IN THIS CAMPAIGN AND THAT DOING SO DOES NOT VIOLATE ANY APPLICABLE LAW OR THE RIGHTS OF ANY THIRD PARTY, AND YOU HEREBY AGREE TO DEFEND, INDEMNIFY, AND HOLD HARMLESS EACH LICENSEE FOR ANY ACTUAL OR ALLEGED BREACH OF SUCH REPRESENTATION.

■ Handling of Personal Information

Personal information provided by participants is used for the stated purposes related to administration of the campaign (acceptance, rejection, contacting individuals regarding acceptance, and responding to inquiries) and as otherwise permitted under our privacy policy, available at https://inabafoods.com/?page_id=2701

■ Governing Laws and Jurisdiction

The establishment, validity, interpretation, and execution of rights and responsibilities with respect to this campaign and these Terms will be governed by and construed in accordance with the laws of the State of California, USA, without reference to its conflicts of law principles. Any dispute between a participant and INABA-PETFOOD must be brought in the federal or state courts having jurisdiction over Los Angeles County, CA, and each participant consents to and waives the right to object to the exclusive jurisdiction of such courts. YOU AGREE THAT ANY AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR IN CONNECTION WITH THIS CAMPAIGN, ANY PRIZE, THESE TERMS, OR THE USE OF YOUR SUBMISSION MATERIALS WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION.

■ Disclaimer and Other Matters

Inaba Foods (USA) Inc. accepts no responsibility or liability whatsoever for any trouble or damage, whether direct or indirect, that may occur to the entrant as a result of the entrant’s participation in this campaign. If the campaign is incapable of running as planned for any reason, INABA-PETFOOD may change or cancel this campaign, in whole or in part, at any time, without notice to the entrant. INABA-PETFOOD may, if it deems it necessary, change these Terms or take such measures as are necessary to secure the correct operation of this campaign, without notice to the entrant. The entrant bears all internet connection fees and other communication fees incurred in connection with the entrant’s participation in this campaign.

EACH PARTICIPANT HEREBY ASSUMES ALL RISKS ASSOCIATED WITH PARTICIPATION IN THIS CAMPAIGN AND AGREES TO RELEASE, DISCHARGE, HOLD HARMLESS, AND INDEMNIFY INABA-PETFOOD AND EACH OF THE LICENSEES FROM AND AGAINST ANY CLAIMS, DAMAGES, DISABILITIES, ATTORNEYS' FEES, AND COSTS OF LITIGATION AND SETTLEMENT, AS WELL AS ANY LIABILITY WHATSOEVER, FOR INJURIES OR DAMAGES OF ANY KIND SUSTAINED IN CONNECTION WITH CREATING OR SUBMITTING A VIDEO OR PARTICIPATING IN THIS CAMPAIGN, INCLUDING, WITHOUT LIMITATION, ANY INJURY, DAMAGE, DEATH, LOSS, OR ACCIDENT TO/OF ANY PERSON OR PROPERTY.

IN NO EVENT WILL INABA-PETFOOD OR ANY OTHER LICENSEE BE LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING LOSS OF USE, DATA, BUSINESS, OR PROFITS) ARISING OUT OF OR IN CONNECTION WITH PARTICIPATION IN THE CAMPAIGN, WHETHER SUCH LIABILITY ARISES FROM ANY CLAIM BASED UPON CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGE.

The invalidity or unenforceability of any provision of these Terms shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Terms shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. INABA-PETFOOD’S failure to (or decision not to) enforce any provision in these Terms shall not constitute a waiver of that or any other provision. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in these Terms, any casting site, or any other campaign-related materials, these Terms shall prevail, govern, and control and the discrepancy will be resolved in INABA-PETFOOD’s sole and absolute discretion.

Posted on and effective as of October 15, 2024